Company’s first Western sports sponsorship to connect with the passions of fans with higher ownership rates for motorcycles, boats, ATVs and RVs
FORT WORTH, TX (November 14, 2024) – Progressive Insurance®, a leader in motorcycle, boat and RV insurance, announced today that it has become a national marketing sponsor of PBR (Professional Bull Riders), the world’s leading bull riding organization.
The multi-year deal spans PBR’s premier individual competition tour, the PBR Unleash The Beast (UTB), which opens its 2024-25 regular season this weekend (Nov. 15-16) at Tucson Arena in Tucson, AZ.
As the official auto, home, and recreational insurance title sponsor of the PBR Unleash The Beast, Progressive will activate a range of assets including the use of the PBR logo in marketing and advertising, TV-visible arena signage, custom content on PBR digital channels, outdoor activations, and an in-arena text-to-win sweepstakes promotion.
Progressive will also sponsor a to-be-announced event in the upcoming Unleash The Beast’s 23-event regular season which leads to the 2025 PBR World Finals (May 8-11/14-15 at Cowtown Coliseum in Fort Worth, TX and May 17-18 at AT&T Stadium in Arlington, TX).
“Over the years, Progressive has enjoyed witnessing the passion and commitment displayed by fans of various sports across the country and we’re excited to expand our reach into the world of professional bull riding,” said Eric Doubler, Progressive Recreational Lines Direct Business Leader. “As a leader in RV, motorcycle, and boat insurance, we are continuously looking for ways to impact and engage our customers and their communities. So, having the opportunity to be a sponsor of PBR is one of the ways we can show our dedication to not only helping fans with their insurance needs, but also growing our involvement in the sports they care about.”
“Welcoming Progressive as the first major insurance brand supporting our elite bull riding tour – their first Western sports sponsorship – is a true milestone for our growing sport,” said Josh Baker, Chief Revenue Officer, PBR. “Bull riding is a skilled, high-risk sport, full of action and enjoyed by millions of people. We are excited to help connect Progressive to our passionate fans, who over-index on ownership of motorcycles, motorboats, ATVs and campers, and to join us in our efforts to continue to grow the sport.”
ABOUT PROGRESSIVE INSURANCE
About Progressive
Progressive Insurance® makes it easy to understand, buy and use car insurance, home insurance, and other protection needs. Progressive offers choices so consumers can reach us however it’s most convenient for them — online at progressive.com, by phone at 1-800-PROGRESSIVE, via the Progressive mobile app, or in-person with a local agent.
Progressive provides insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes; it is the second largest personal auto insurer in the country, a leading seller of commercial auto, motorcycle, and boat insurance, and one of the top 15 homeowners insurance carriers.
Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price®, Snapshot®, and HomeQuote Explorer®.
The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, trade publicly at NYSE: PGR.
ABOUT PBR (PROFESSIONAL BULL RIDERS)
PBR is the world’s premier bull riding organization. More than 800 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, and Canada. In 2022, the organization launched PBR Teams—10 teams of the world’s best bull riders competing for a new championship—as well as the PBR Challenger Series with more than 60 annual events nationwide. PBR is a subsidiary of Endeavor, a global sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, X at X.com/PBR, Instagram at Instagram.com/PBR and YouTube at YouTube.com/PBR.
