Three-year agreement continues successful collaboration supporting stock contractors, elite bovine athletes, and the Pendleton Whisky Velocity Tour
FORT WORTH, Texas (July 16, 2026) – PBR (Professional Bull Riders) and the Million Dollar Bull Team Challenge (MDBTC) have announced a three-year extension of their partnership, ensuring the innovative program will remain a featured component of select PBR Pendleton Whisky Velocity Tour events through the 2029 season.
The renewed agreement builds upon a successful partnership that began with the program’s first full season in 2019, continuing a relationship that benefits the sport’s stock contractors while helping ensure a consistent pipeline of elite bovine athletes competing on the Velocity Tour. Since its inception, the Million Dollar Bull Team Challenge has paid out more than $16 million.
The Million Dollar Bull Team Challenge serves as a unique collaboration between PBR and MDBTC, creating a platform that showcases the industry’s premier bucking bulls while enhancing competition at Velocity Tour events nationwide. Under the partnership, MDBTC supplies the bulls for select events, while PBR provides a world-class competitive stage and fan experience.
“The Million Dollar Bull Team Challenge has become an important part of the Velocity Tour experience, strengthening our commitment to supporting stock contractors while ensuring fans continue to see outstanding bull athletes competing at our events,” said Robert Simpson, SVP, Core Properties, PBR. “We’re excited to continue building on the success we’ve achieved together over the past several seasons.”
Each season, the Million Dollar Bull Team Challenge competes at 20 select Pendleton Whisky Velocity Tour events across the United States. At each event, 36 bulls representing 18 two-bull teams compete head-to-head using PBR’s official judging and bull scoring system. Those scores determine event results and season-long standings, with qualifying bulls advancing to the Velocity Tour Finals in Corpus Christi, Texas, where they compete for the prestigious year-end championship and significant prize money.
“The partnership with PBR has elevated the Million Dollar Bull Team Challenge by providing an unmatched platform to showcase the incredible bulls raised and developed by our stock contractors,” said MDBTC President & CEO Justin Rico. “Extending this agreement ensures continued opportunities for our teams while strengthening the quality of competition throughout the Velocity Tour season.”
About the Million Dollar Bull Team Challenge
The Million Dollar Bull Team Challenge (MDBTC), conceived in 2010, is a revolutionary concept allowing Bull Team owners an opportunity to showcase their bovine talent in a competitive and lucrative format. During 20 select PBR Pendleton Whisky Velocity Tour events across the United States, more than 50 MDBTC teams consisting of two bulls per team compete head-to-head for $72,000 in prize money per event. The top 22 MDBTC teams in Tour Season points qualify for the MDBTC Tour Season Finals, where they compete for $315,000, with the 2027 MDBTC Tour Season Finals Champion receiving $100,000 and a custom Hyo Silver trophy buckle.
Follow the Million Dollar Bull Team Challenge on all major social media platforms as Million Dollar Bull Team Challenge and CBRBull. For more information, visit www.CBRBull.com or email info@cbrbull.com.
About the PBR (Professional Bull Riders) Pendleton Whisky Velocity Tour:
The PBR’s Pendleton Whisky Velocity Tour (PWVT) began in 2014 as the premier expansion tour for the PBR. The Velocity Tour, the sport’s fastest-growing tour, brings the excitement and top-levels of cowboy and bovine talent that fans have come to expect from the sport to cities across the United States. The PWVT is proudly supported by Pendleton Whisky, Boot Barn, Cooper Tires, Rank 45, South Point Hotel & Casino, Kubota, the United States Border Patrol, Silencer Shop, Camping World, Wal Mart Health and Wellness, Anheuser Busch, Beatbox Wine and GovX. Every Velocity Tour event is carried on the digital network PBR RidePass.
