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New York Mavericks Officially Launch with New Logo and Social Channels

Team Set to Capitalize on Sport’s Popularity Nationally and Internationally as First in the Northeast

 

Launches Brand Identity and Social Media Accounts for fans across Instagram, X, TikTok, Facebook, Threads

 

The New York Mavericks to be coached by former PBR World Champions Kody Lostroh and Ednei Caminhas

BROOKLYN, N.Y. (March 14, 2024) – The New York Mavericks, one of PBR’s (Professional Bull Riders) newest teams, today revealed their official logo and social media handles. As the first professional bull riding team to represent New York, the New York Mavericks are poised to take advantage of the rapidly growing interest and excitement for bull riding in the Northeast and across the country. The announcement of New York’s newest sports team, backed by Avenue Sports Fund, follows PBR’s 17th successful year of the “Unleash The Beast’ competition at Madison Square Garden.

 

“New York City embodies the Maverick spirit like no other, with its relentless energy and unyielding determination,” said New York Mavericks GM Chris Pantani. “I am thrilled to share our logo which embodies that spirit and the team’s social media channels where we will celebrate and engage the dynamic bull riding fan base that spans the Northeast as well as the passionate international community that calls this city home.”

 

Team social media accounts are:

  • X:  @NY_Mavericks
  • Instagram:  NY_Mavericks
  • Threads:  NY_Mavericks
  • Facebook:  New York Mavericks
  • TikTok:  @NewYorkMavericks

 

“As the PBR continues to grow in popularity and reach new audiences, we’re excited to give New York and the Northeast a home team and a key destination on the bull riding tour,” said Marc Lasry, Avenue Capital Group’s Chairman and CEO and the leader of the Avenue Sports Fund.

 

The New York Mavericks will be the host team for the PBR Camping World Team Series on August 9 and 10 at Barclays Center in Brooklyn, New York. This will be the first home event for the New York Mavericks and the first time the Brooklyn arena will host a Bull Riding event.

 

The logo and social handles launch follows the announcement of the New York Mavericks’ world champion coaches, Kody Lostroh and Ednei Caminhas. Lostroh is the 2009 World Champion and Ten-time PBR World Finals Qualifier and Caminhas is one of the longest-tenured bull riders in PBR history, earning a World Champion title in 2002.

 

“Since I arrived in the U.S. to chase my dream of riding bulls, the welcoming fans in the New York area have always held a special place in my heart for their passion and support of bull riding,” said Assistant Coach Ednei Caminhas. “The Northeast is home to a large Brazilian contingent, and I look forward to spending time and getting to know the fans there at our homestand on August 9.”

 

Tickets for the 2024 PBR Camping World Team Series’ Mavericks Days at Barclays Center are currently on sale. The event begins at 7:45 p.m. ET on Friday, August 9, and 6:45 p.m. ET on Saturday, August 10. Tickets can be purchased online at Ticketmaster.com and PBR.com, at the Barclays Center Box Officeor by calling PBR customer service at 1-800-732-1727.

 

Two-day ticket packages are available, offering fans a 15% discount on select price levels.

 

Stay tuned to PBR.com for more information on the New York Mavericks and the 2024 PBR Camping World Team Series season.

About the PBR Camping World Team Series

The PBR Camping World Team Series is an elite league featuring the world’s top bull riders competing on teams in five-on-five games leading to a Team Championship at T-Mobile Arena in Las Vegas. During the 2024 season, the league’s third, each of the 10 teams – Austin Gamblers of Austin, TX; Arizona Ridge Riders of Glendale, AZ; Carolina Cowboys of Greensboro, NC; Florida Freedom of Sunrise, FL; Kansas City Outlaws of Kansas City, MO; Nashville Stampede of Nashville, TN; New York Mavericks of Brooklyn, NY; OK; Oklahoma Freedom of Oklahoma City, OK; Missouri Thunder of Ridgedale, MO; and Texas Rattlers of Fort Worth, TX– will host a homestand. Neutral-site games to be announced are planned as well.

 

PBR Teams, launched in July 2022, builds on the existing structure of professional bull riding with the same basic rules for judging and scoring qualified 8-second bull rides. In events staged in a tournament-style format, all teams compete in head-to-head matchups against a different opponent each day. Each game features five riders per team squaring off against another team. Full team rosters are comprised of seven riders on the Protected Roster and five Reserve riders. The team with the highest aggregate score of qualified rides among its riders is declared the winner of each game. All PBR Teams events are carried on either the CBS Television Network, streaming live on Paramount+, CBS Sports Network, or RidePass on Pluto TV.

 

PBR is part of Endeavor, a global sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.

 

About Avenue Sports Fund

The New York Mavericks team is owned by Avenue Sports Fund, which acquired the sanctioning rights from Professional Bull Riders in February 2024. Avenue Sports Fund provides capital solutions to a wide variety of established teams and leagues across the globe, as well as investments in emerging sports to capitalize on areas of exponential growth. The Sports Fund is led by Avenue’s Marc Lasry.