Featuring Country Recording Artists and First-Class Wineries Held April 25-27
Performances by Jake Owen, Lauren Alaina, Jay Allen, Jimmie Allen, Brandy Clark, Dalton Dover, Griffen Palmer, Kimberly Perry, Jake Worthington, Warren Zeiders, and More Over the 3-Day Event
(Napa Valley, CA – May 1, 2023) – Live In The Vineyard Goes Country, presented by Visit Napa Valley, concluded its highly-anticipated annual event last week in the heart of Napa Valley, California. Over the course of three days, a select group of music supervisors and programmers, VIPs, and partners were treated to exceptional performances from some of country music’s biggest stars while savoring the region’s world-renowned wines amidst the picturesque vineyards.
Intimate performances were held across Napa Valley at local establishments and wineries, including Bottega, Caymus Vineyards, Chappellet Winery, Charter Oak Winery, Cuvaison Estate Wines, Darioush, Far Niente Winery, Feast It Foward, Inglenook Vineyard, Nickel & Nickel, Peju Winery, Robert Mondavi Winery, Regusci Winery, Silverado Vineyards, Stag’s Leap Wine Cellars, The Prisoner Wine Company, Trefethen Winery, and Uptown Theatre.
Before the event commenced, an exclusive music industry lunch was held at Cuvaison Estate Wines on April 25 and featured performances by Kimberly Kelly, Neon Union, Meghan Patrick, and Dalton Dover.
The Welcome Reception kicked off the celebration at Nickel & Nickel on the evening of April 25, accompanied by live performances from Hannah Ellis, Chase McDaniel, Warren Zeiders, and Aaron Watson. As the sunset grew, multiple dinners for music supervisors broke out across the city. They held acoustic-style sets from Catie Offerman, Levi Hummon, MaRynn Taylor, James Barker Band, Neon Union, and Meghan Patrick. Another set of VIP dinners also occurred and hosted acts such as Dalton Dover, Chase McDaniel, Cody Belew, Kimberly Kelly, Jay Allen, and Tyra Madison.
On the morning of the second day on April 26, Verge recording artist Jay Allen took a lift in a hot air balloon provided by Napa Valley Aloft. Allen performed snippets of his music while the balloon soared across Napa Valley, showcasing the beauty and lush greenery of the county. A video of Allen in the balloon performing will be available in the coming days.
The VIP Tailgate at the Robert Mondavi Winery was in full swing during the mid-morning, with guests enjoying food, wine, and stellar performances from Coffey Anderson, Kimberly Perry, LANCO, and Jackson Dean. Executive Chef Jeff Mosher created delectable meals that showcased the very best of what Napa had to offer.
As the day progressed, a couple of different wine tastings at Trefethan Winery and Caymus Vineyards took place. They held beautiful performances from Ian Flanigan, Cody Belew, Tyra Madison, and Dillon Carmichael.
Rounding out the day was the main highlight of the event: The Main Stage Concert at Uptown Theatre. Five artists, including Jay Allen, Jake Worthington, Griffen Palmer, Lauren Alaina, and Jake Owen, took the stage and wowed the audience with their vocals and storytelling through their music. Rounding out the night was the Late-Night event, and everyone danced the night away alongside DJ Jason Johnson.
The third and final day of the event consisted of the Send Off Brunch at Regusci Winery and exhibited mouth-watering food, as well as performances from William Beckmann, Kat & Alex, Drake Milligan, Brandy Clark, and Jimmie Allen. With sunny skies, savory food, and stellar performances, the week-long event left everyone with memories that will last a lifetime.
LITVGC is a private event and is only open to invited industry guests, including music supervisors, radio programmers, label executives, corporate partners, and sweepstakes winners.
LITVGC, LITV, and Elevation are produced by Forefront Networks/FF Entertainment. For more information about LITV and LITVGC, please visit https://www.liveinthevineyard.com, and follow along on social media channels (Instagram | Facebook | Twitter).
About Visit Napa Valley®: Visit Napa Valley is the official destination management organization for Napa Valley, with a mission to promote, protect, and enhance the region’s position as the world’s premier wine country experience and to enhance its public image as a dynamic place to visit, live, and work. Napa Valley’s rural 35-mile scenic landscape, conveniently located just an hour from the San Francisco Bay Area, consists of five distinctive towns from north to south – Calistoga, St. Helena, Yountville, Napa, and American Canyon. Additional designated areas include Rutherford, Oakville, Angwin, and the outdoor recreation area of Lake Berryessa. For more information, please visit https://www.visitnapavalley.com/.
About Forefront Networks (FFN): Headquartered in Austin, Texas, Forefront Networks is a full-service experiential and entertainment agency specializing in corporate partnerships, brand activation, production, corporate events, entertainment booking, event management, and more. Forefront Networks’ collection of work includes event platforms designed to build connections between brands and their audiences. Their portfolio of work includes Austin Trail of Lights, Austin Trail of Lights Fun Run, Bevo Blvd., Keep Austin Weird® live events, Live In The Vineyard, Live In The Vineyard Goes Country, LITV Presents, and Elevation. FFN also produces events for Southwest Airlines, Southwest Rapid Rewards Chase Visa, Amazon, and Marriott Bonvoy. For further information, visit forefrontnetworks.com.
Event Highlights from across the three days include: