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Kansas City Outlaws Ink 2008 PBR World Champion and All-Time Ride Leader Guilherme Marchi as Assistant Coach and Expand Brazilian Recruiting

Ring of Honor inductee Marchi brings past coaching expertise to the team having previously led Team Brazil at the Global Cup

KANSAS CITY, Mo. – The Kansas City Outlaws, one of eight founding teams in the PBR (Professional Bull Riders) Team Series, which begins its 2023 season in late July, today announced that 2008 World Champion Guilherme Marchi will join the team as Assistant Coach.


In his new role, Marchi will work side-by-side with Head Coach J.W. Hart, while also focusing on rider development, and specifically expanding the team’s recruiting efforts in Brazil.


Marchi holds one of the most significant records in PBR. He is the all-time leader in qualified rides with 635.


“I’m very happy to announce that I’m part of the Kansas City Outlaws team,” said Marchi. “We will work hard to get good results. I hope to meet all the expectations of the team, assisting Coach J.W. Hart.”


“It’s no secret that there is great talent in Brazil, and we felt that the Kansas City Outlaws needed to spearhead the Brazilian bridge,” said Hart. “We’ve kept Guilherme a pretty good secret for six months. He lives in Brazil and can scout and develop guys that fit our system. The toughness and durability throughout his career is exactly what we want, and who better to instill that in the guys coming from Brazil.”


“We are excited to welcome Guilherme Marchi to our coaching staff,” said Jim Smith, Kansas City Outlaws General Manager. “Anytime you can add to your team a World Champion whose philosophy aligns with J.W.’s, it is a good day. Guilherme has been a tremendous resource as we have prepared for next week’s Draft. He and J.W. will make a great coaching team, and we are very excited for the 2023 PBR Team Season.”


Marchi’s path to the Outlaws began at the conclusion of the 2022 season as Kansas City began to plan for their 2023 Championship push, with a firm commitment to further develop their international footprint and recruit the next great talent from abroad.


With Hart and Marchi share a similar approach to rider development, and a commitment to strong family values, the pairing was a natural fit.


Marchi will transition into his new role with his name firmly etched into the PBR record books, inducted into the prestigious Ring of Honor in 2019.


No rider in PBR history has stayed on more bulls than Marchi – the all-time ride leader with 635 qualified elite series rides. A beloved figure among fans around the world, the determined rider with the warm smile retired from U.S. competition after the 2018 PBR World Finals, where he had competed 15 consecutive times from 2004-2018.


During his 15-year career, Marchi won 25 premier series events, including the PBR World Finals in 2005. He came heartbreakingly close to becoming a multi-time World Champion, finishing runner-up in the world standings four times (2005-2007, 2012). His accomplishments and approachability have helped PBR move into the mainstream. In 2016 Men’s Fitness named him “the fittest athlete in sports,” putting him on the magazine’s cover.


No stranger to the role of coach, Marchi led Team Brazil at the 2020 Global Cup USA.


After the 2023 PBR Team Series season begins July 24-25 in Cheyenne, Wyoming, the Outlaws will welcome the seven other teams in the league to Kansas City for the second event of the season on Aug. 3-5.

The bull riding action for the 2023 PBR Team Series’ Outlaw Days at T-Mobile Center begins at 7:45 p.m. CT on Thursday, August 3 and Friday, August 4, and 6:45 p.m. CT on Saturday, August 5.


Tickets for the event are on sale now, and start at $20, taxes and fees not included. They can be purchased online at and, or by calling PBR customer service at 1-800-732-1727.


Three-day ticket packages are available, offering fans a 15% discount on select price levels.


Connect with the Kansas City Outlaws on social media at @KCOutlawsPBR on Facebook, @KCOutlawsPBR on Twitter, @KCOutlawsPBR on Instagram, and @KCOutlawsPBR on TikTok.

About the Kansas City Outlaws:

The Kansas City Outlaws are based in Kansas City, Missouri at T-Mobile Center, where the team will hold its second Outlaw Days homestand on August 3-5, 2023, the second event of the 10-event 2023 PBR Team Series regular season. The team is coached by J.W. Hart, known as “The Ironman.” Fans can find more information about the KC Outlaws by visiting or @KCOutlawsPBR on FacebookInstagram, and Twitter. The KC Outlaws are under the leadership of General Manager Jim Smith, and the ownership group led by Phil Pulley that includes Lennie Foree and Ryland Kieffer. These three entrepreneurs have always been rule-breakers at heart. They were among the founders of Bad Boy Mowers, the brand that changed the zero-turn lawn­mower game forever. They are currently riding into stores with Outlaw Snax, a snack brand with the boldest flavors on this side of the chip aisle and an attitude bringing their same drive to succeed to the PBR Team Series. For more information on Outlaw Snax, visit or @OutlawSnax on FacebookInstagram, and Twitter

About the PBR Team Series:

The PBR Team Series is an elite league featuring the world’s top bull riders competing on teams in five-on-five bull riding games during an 11-event season beginning in July and culminating in a Team Championship at T-Mobile Arena in Las Vegas October 20-22. During the 2023 season, the league’s second, each of the eight teams – Austin Gamblers of Austin, TX; Arizona Ridge Riders of Glendale, AZ; Carolina Cowboys of Greensboro, NC; Kanas City Outlaws of Kansas City, MO; Nashville Stampede of Nashville, TN; Oklahoma Freedom of Oklahoma City, OK; Missouri Thunder of Ridgedale, MO; and Texas Rattlers of Fort Worth, TX – will host a three-day homestand. There are also neutral-site games in Cheyenne, WY and Anaheim, CA.


The PBR Team Series, which launched in July 2022, builds on the existing structure of professional bull riding with the same basic rules for judging and scoring qualified 8-second bull rides. Events are staged in a tournament-style format with all teams competing in head-to-head matchups against a different opponent each day. Each game features five riders per team squaring off against another team. Full team rosters are comprised of seven riders on the Protected Roster and five riders on the Practice Roster. The team with the highest aggregate score of qualified rides among its riders is declared the winner of each game. The event winner is the team with the most game wins across an event, with a special bonus round designed as a tie-breaker to determine final event standings. All PBR Team Series events are carried on either the CBS Television Network, streaming live on Paramount+, CBS Sports Network, or RidePass on Pluto TV.


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