KANSAS CITY, Mo. – The Kansas City Outlaws, one of eight founding teams in the PBR (Professional Bull Riders) Team Series, which begins its 2023 season in late July, today announced that 2008 World Champion Guilherme Marchi will join the team as Assistant Coach.

In his new role, Marchi will work side-by-side with Head Coach J.W. Hart, while also focusing on rider development, and specifically expanding the team’s recruiting efforts in Brazil.

Marchi holds one of the most significant records in PBR. He is the all-time leader in qualified rides with 635.

“I’m very happy to announce that I’m part of the Kansas City Outlaws team,” said Marchi. “We will work hard to get good results. I hope to meet all the expectations of the team, assisting Coach J.W. Hart.”

“It’s no secret that there is great talent in Brazil, and we felt that the Kansas City Outlaws needed to spearhead the Brazilian bridge,” said Hart. “We’ve kept Guilherme a pretty good secret for six months. He lives in Brazil and can scout and develop guys that fit our system. The toughness and durability throughout his career is exactly what we want, and who better to instill that in the guys coming from Brazil.”

“We are excited to welcome Guilherme Marchi to our coaching staff,” said Jim Smith, Kansas City Outlaws General Manager. “Anytime you can add to your team a World Champion whose philosophy aligns with J.W.’s, it is a good day. Guilherme has been a tremendous resource as we have prepared for next week’s Draft. He and J.W. will make a great coaching team, and we are very excited for the 2023 PBR Team Season.”

Marchi’s path to the Outlaws began at the conclusion of the 2022 season as Kansas City began to plan for their 2023 Championship push, with a firm commitment to further develop their international footprint and recruit the next great talent from abroad.

With Hart and Marchi share a similar approach to rider development, and a commitment to strong family values, the pairing was a natural fit.

Marchi will transition into his new role with his name firmly etched into the PBR record books, inducted into the prestigious Ring of Honor in 2019.

No rider in PBR history has stayed on more bulls than Marchi – the all-time ride leader with 635 qualified elite series rides. A beloved figure among fans around the world, the determined rider with the warm smile retired from U.S. competition after the 2018 PBR World Finals, where he had competed 15 consecutive times from 2004-2018.

During his 15-year career, Marchi won 25 premier series events, including the PBR World Finals in 2005. He came heartbreakingly close to becoming a multi-time World Champion, finishing runner-up in the world standings four times (2005-2007, 2012). His accomplishments and approachability have helped PBR move into the mainstream. In 2016 Men’s Fitness named him “the fittest athlete in sports,” putting him on the magazine’s cover.

No stranger to the role of coach, Marchi led Team Brazil at the 2020 Global Cup USA.

After the 2023 PBR Team Series season begins July 24-25 in Cheyenne, Wyoming, the Outlaws will welcome the seven other teams in the league to Kansas City for the second event of the season on Aug. 3-5.