Yellowstone’s Hauser to host Ultimate Tailgate Party from May 16-18 at AT&T Stadium, also featuring musical performances from Dean James (May 16) and Annie Bosko (May 18)
Fan-favorite, Hauser-hosted Rider Arrival Show returns to the programming lineup on May 17
FORT WORTH, Texas (April 28, 2025) – PBR (Professional Bull Riders) today announced that Cole Hauser’s Ultimate Tailgate Party will expand to three days of can’t miss programming in 2025, serving as the official fan hub for Kid Rock’s Rock N Rodeo, presented by $VET, and the 2025 PBR World Finals: Unleash The Beast – Championship from May 16-18 at AT&T Stadium’s East Plaza in Arlington, Texas.
Cole Hauser’s Ultimate Tailgate Party will feature daily LIVE musical performances from some of the nation’s hottest artists, with multi-platinum country hitmaker Chris Lane headlining the festivities on May 17, known for hit single “I Don’t Know About You.”
To kick off Kid Rock’s Rock N Rodeo on May 16, Dean James will take to the stage, while rising country star Annie Bosko will conclude the roster of performances prior to the final day of the PBR World Finals – Championship on May 18. The Dallas Cowboys’ DJ EJ will on hand from May 16-18 providing the remaining soundtrack for Cole Hauser’s Ultimate Tailgate Party.
“Great time with the fans last year and looking forward to an even bigger tailgate this year,” said Hauser.
Hauser formed a strategic partnership with PBR in 2022 writing, directing and starring in PBR brand creative that is featured in PBR on CBS broadcast openings, on the organization’s social media channels and in arena at events. On May 17, he will debut his second campaign for the PBR.
In addition to the LIVE musical performances from Lane, James and Bosko, Cole Hauser’s Ultimate Tailgate Party will include the fan-favorite Rider Arrival Show on Saturday, May 17, hosted by Hauser and Matt West featuring all 25 competing riders in the race for the season’s coveted gold buckle and $1 million bonus. Eventgoers can also participate in PBR World Finals Cowboy Church, presented by Compass Church, on Sunday, May 18.
Special VIP guests, merchandise, a mechanical bull, Western-themed photo ops, activations from event partners and the PBR Teams Championship and the Michelob ULTRA Mobile Bar will also surround the pre-event tailgate from May 16-18.
Cole Hauser’s Ultimate Tailgate will open at 4 p.m. CT on May 16, 5 p.m. CT on May 17, and 11 a.m. CT on May 18, open to anyone with a ticket to Kid Rock’s Rock N Rodeo and/or the PBR World Finals – Championship. The festivities will conclude when competition gets underway inside AT&T Stadium.
Kid Rock’s Rock N Rodeo will begin at 7 p.m. CT on May 16, while the PBR World Finals – Championship will get underway at 7:45 p.m. CT on May 17 and 1: 45 p.m. CT on May 18. Tickets for both events at AT&T Stadium are on sale now and can be purchased online at PBRWorldFinals.com and SeatGeek.com, or by calling (800) 732-1727.
Stay tuned to PBR.com for the latest news and results and be sure to follow the sport on all social media platforms at @PBR.
About PBR (Professional Bull Riders):
PBR is the world’s premier bull riding organization. More than 1,000 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, and Canada. In 2022, the organization launched PBR Teams—10 teams of the world’s best bull riders competing for a new championship—as well as the PBR Challenger Series with more than 60 annual events nationwide. PBR events are broadcast on CBS Television Network and Paramount+. PBR is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, X at X.com/PBR, and YouTube at YouTube.com/PBR.
About Chris Lane:
Introducing “a decidedly more country sound” (MusicRow), Chris Lane launched his new chapter with last year’s single “Find Another Bar” featured on his EP ‘From Where I’m Sippin’ and the Deluxe edition (Red Street Records/VoyagerRecords), followed by his current chart-climbing single “If I Die Before You.” With a spree of releases in 2021and 2022, Lane’s catalog expanded with hits like “Dancin’ In The Moonlight” with Lauren Alaina, “Howdy,” “Stop Coming Over,” “Summer Job Money,” “Fill Them Boots,” “Ain’t Even Met You Yet,” HIXTAPE: Vol. 2 smash “Small Town On It” with Scotty McCreery, plus Dustin Lynch summer jam “Tequila On A Boat,” all adding to his 2.2+ BILLION total career streams, three #1s–2X PLATINUM “Big, Big Plans,” 3X PLATINUM “I Don’t Know About You,” and PLATINUM “Fix”–and five certified singles including 2X PLATINUM “Take Back Home Girl” with Tori Kelly. The Kernersville, NC, native has appeared on Macy’s Thanksgiving Day Parade, TODAY, The Tonight Show Starring Jimmy Fallon, Late Night with Seth Meyers, and CONAN, and was featured in PEOPLE’s 2019 Sexiest Man Alive issue. He’s scored nominations at iHeart Radio Music Awards, ACM Awards, and Radio Disney Music Awards. He hit the road this spring as support on the 2025 Rascal Flatts Reunion Tour, also having previously shared the bill with A-list acts like Florida Georgia Line, Brad Paisley, Dan + Shay, and Kane Brown.
About Dean James:
Dean James, Jr.’s early fascination with music started at age 3 with his father’s guitar in Canton, Ohio. Despite a financially challenging upbringing, his prodigious talent became evident as he mastered multiple instruments, original compositions, and developed a unique baritone voice by age 9. Inspired by heartland rock legends but with a style distinctly his own, Dean performed in local dive bars and honky-tonks. His big break came in Spring 2017 when Robert Randolph discovered him via Instagram, leading to a significant career leap as Randolph’s lead vocalist and guitarist. Dean’s journey from local stages to international acclaim is marked by his deep belief in music’s power to connect and comfort, overcoming adversity to inspire with his heartfelt songs.
About Annie Bosko:
With a voice that beams like a ray of California sunshine, singer-songwriter Annie Bosko returns to the studio, channeling fresh inspiration into a new chapter of music. Writing alongside David ‘Messy’ Mescon, Jeffrey Steele, Bridgette Tatum, and more, and collaborating with producer Trent Willmon, Bosko is crafting songs that reflect her upbringing as a farmer’s daughter. Her roots run deep in the heart of California’s agricultural country, providing a backdrop that continues to inspire her blend of signature ‘90s country twang and raw, heartfelt storytelling. Her self-titled EP, released via Stone Country Records, saw the Golden State native making her late-night debut on “Jimmy Kimmel Live!” with a performance of “Neon Baby” – a track that also marked her first charting single at Country radio. Bosko followed her acclaimed EP with stunning collaborations featuring country icons including Vince Gill on the reflective ballad “Higher Ground” and Dwight Yoakam on the Bakersfield-rooted “Heart Burn.” Her current single, “Better Than You” with Joe Nichols, is currently approaching the Top 40 at Country radio, hitting the airwaves as a top five most-added song for five consecutive weeks. Bosko broke out in 2014 with the SiriusXM/CMT hit “Crooked Halo,” which has amassed more than 3 million streams, earning her a title as an Artist to Watch from Rolling Stone Country. She went on to write songs recorded by Willie Nelson and Jessica Simpson, tour alongside Tim McGraw, Dierks Bentley and Blake Shelton, sell out the famed Troubadour and perform on the Grand Ole Opry and at Ryman Auditorium while also becoming an in-demand studio vocalist. Bosko is set to perform at festivals across the U.S. this spring and summer, including Stagecoach on the main stage, Houston Rodeo and Headwaters Country Jam.
