FORT WORTH, Texas (February 8, 2024) – With roughly three months remaining before the debut of Kid Rock’s Rock N Rodeo in Arlington, Texas, on May 17, the PBR (Professional Bull Riders) and Kid Rock today announced the diverse field of six assistants who will join the coaching rosters for the six contingents competing in the landmark $1 million team rodeo event.

Those six assistant coaches are: Linsay Rosser-Sumpter (Team Free Riders), Justin McKee (Team Misty Mountain Hop), Saylor Ohl (Team Convoy), Joe Beaver (Team Jokers), Dale Brisby (Team Low Riders) and Curtis Pederson (Team Sledge Hammers).  

Kid Rock’s Rock N Rodeo is a reimagined rodeo produced by PBR in partnership with Kid Rock, opening up the biggest weekend in Western sports. Six teams, each led by a legendary rodeo Head Coach and Assistant Coach, will compete in bracket-style competition at AT&T Stadium in Arlington, Texas on May 17 for a $1 million purse.

Within the team-formatted rodeo, Kid Rock will perform live in concert. The all-star rodeo team competition and upbeat production will be patterned after the successful formula PBR brought to bull riding through the Teams league launched in 2022.

Sumpter was selected by Free Riders Head Coach Bobby Mote to be his second in command.

Sumpter is a third-generation member of the Cotton Rosser rodeo family, growing up engrained in the Western lifestyle as she helped produce rodeos for the family’s Flying U Company and worked as herd manager for Rosser Land and Cattle. Sumpter, a former collegiate rodeo competitor for California Polytechnic State University – San Luis Obispo, is no stranger to the coaching role or working alongside Mote. In addition to being Head Rodeo Coach for Otero College, Sumpter also serves as Commissioner for the Women’s Rodeo World Championship.

McKee joins the event to work alongside Misty Mountain Hop Head Coach Charmayne James.

For more than two decades McKee has been one of the most recognized broadcast personalities in Western sports.  Among McKee’s long list of accolades, he was formerly the voice of PBR for broadcasts on NBC, OLN, Versus, Fox and CBS, and a main anchor on Cowboy Channel, covering renowned rodeos such as Cheynne Frontier Days, Pendleton Rond Up and Calgary Stampede. Additionally, McKee, a former team roper himself, operates a working cattle ranch in Oklahoma alongside his wife who also raises and trains quality barrel horses.

Ohl will join her dad and Convoy Head Coach Cody Ohl in the lone family coaching duo to take to the dirt at the inaugural Kid Rock’s Rock N Rodeo.

Saylor Ohl is Cody Ohl’s youngest daughter who recently turned 18 and is ready to make her impact on the professional scene. Growing up under the tutelage of her father, a six-time PRCA World Champion and 20-time National Finals Rodeo qualifier, Ohl is currently competing in arenas across the country as a breakaway roper, in tune with the newest talent set to take the rodeo world by storm.

Beaver is the newest member of Head Coach Sid Steiner’s Team Jokers.

Beaver is one of the most accomplished ropers in Western sports, a three-time PRCA All-Around World Champion and five-time Tie-Down Roping World Champion. He qualified for the National Finals Rodeo 22 times, winning the All-Around average three times, and the Tie-Down Roping average four times. During his career of more than a decade, Beaver amassed more than $1.5 million in earnings. He has since been inducted into the National Rodeo Hall of Fame and Pro Rodeo Hall of Fame, among others.

Brisby will bring his star power to Head Coach Trevor Brazile’s Team Low Riders.

Brisby has been a champion for the Western lifestyle on social media, with his wily antics amassing a following of more than 1M on Instagram, 936K on Facebook, 599K on YouTube, and 45K on X. He has collaborated with some of the most well-known rodeo events and competitors to ever take to the dirt. A self-described legendary bull riding gypsy soul, Brisby is also known for his hit Netflix show How To Be A Cowboy, and his work with two-time PBR World Champion J.B. Mauney at Buck Town. For Brisby, it’s always Rodeo Time.

Pederson joins fellow roper Fred Whitfield on Team Sledge Hammers.

Pederson is a third-generation member of a rodeo family, who was raised by top rough stock contractors. After qualifying three times to the College National Finals Rodeo in all three timed events, Pederson mounted a professional career as a tie-down roper of more than 20 years. Pederson, who has been close friends with Whitfield for more than three decades, joins the roster for Team Sledge Hammers with previous judging experience, as a multi-year Pro Rodeo judge, and as a coach at several levels. Pederson’s vast knowledge of Western sports has also been heard on the airwaves as he’s been an annual broadcaster for the Pendleton Round Up and Farm-City Pro Rodeo in Hermiston, Oregon.

Each of the six teams will compete head-to-head in barrel racing, bareback riding, saddle bronc riding, tie-down roping, team roping, steer wrestling, and breakaway roping. Each discipline will compete simultaneously on the dirt in a tournament-style bracket for the million-dollar purse. 

All teams will go head-to-head in a randomly seeded Round 1, with the winning team from each showdown automatically advancing. Of the three losing teams, the top performer will earn a consolation spot in Round 2. The four remaining teams will then compete head-to-head in Round 2 with the winners advancing to the final round determining the discipline victor.

At the end of competition for the seven disciplines, the top two teams based on combined discipline performance will advance to the championship round. Each team will go head-to-head one final time in each discipline. The first team to log four discipline wins will be crowned the inaugural Kid Rock’s Rock N Rodeo Champion.

After the dirt settles on the first-ever Kid Rock’s Rock N Rodeo, which begins at 7:45 p.m. CT on Friday, May 17, the PBR World Finals – Championship will buck into the home of the NFL’s Dallas Cowboys on Saturday, May 18 at 7:45 p.m. CT before concluding on Sunday, May 19 at 1:45 p.m. CT. 

At the conclusion of Round 4 at the 2024 PBR World Finals Championship the new World Champion will be the No. 1-ranked rider in the Unleash The Beast standings. The 2024 PBR World Finals event winner will be the rider with the top aggregate score across the four rounds of action inside AT&T Stadium.

Inside AT&T Stadium, PBR will award more than $2.31 million, including the $1 million bonus to the 2024 PBR World Champion, $350,000 to the World Finals event winner, and $50,000 to each of the four Championship round winners.

Single-day tickets for the high-adrenaline weekend are on-sale now and start at $20, standard ticketing fees may apply. Tickets for both the Kid Rock’s Rock N Rodeo and PBR World Finals – Championship can be purchased at the AT&T Stadium Box Office, online at ATTStadium.com, SeatGeek.com and PBRWorldFinals.com, or by phone at 1-800-732-1727.

Elite Seats are also available for PBR World Finals – Championship for avid fans who want an exclusive VIP experience while enjoying the world’s top bull riding circuit. These tickets, available in three tiers, offer premium seats, personal on-site concierge and more. For more on elite seats, visit https://pbr.com/elite-seats-unleash-the-beast, or call 1-800-732-1727.

Stay tuned to PBR.com for the latest news and results and be sure to follow the sport on all social media platforms at @PBR.