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Ariat Texas Rattlers Ink Cavender’s Boot City as Team’s Official Retail Partner

Cavender’s brand to be displayed on Ariat Texas Rattlers jersey via new partnership

FORT WORTH, Tex. (July 25, 2022) – The Ariat Texas Rattlers, one of eight founding members for the landmark PBR (Professional Bull Riders) Team Series, today announced the addition of Cavender’s Boot City as the team’s Official Retail Partner for the 2022 season.


Via the new forged partnership, Cavender’s will receive logo inclusion on the team jersey worn by each rider in the five-on-five bull riding games, as well as hospitality at both home and away events for the Texas Rattlers.


Cavender’s also receives branded social media posts following every PBR Team Series events and will have their brand feature on the Texas Rattlers’ team website.


“Cavender’s Boot City is excited to be part of the new PBR Team Series as an official partner of the Ariat Texas Rattlers,” said Jennifer Green, Cavender’s Events and PR Manager. “Being the ‘Texas’ Rattlers, we felt like this was a great opportunity to get involved with PBR and continue to support the state where we founded Cavender’s nearly 60 years ago.”


“For more than 50 years Cavender’s has been serving their customers with exceptional quality and customer service, and we are honored to partner with them, and provide the same level of support and service to our fans,” said Mark George, Ariat Texas Rattlers General Manager. “Cavender’s is deeply rooted in Texas, and they’ve played an integral role in ensuring that cowboys across the country are equipped with everything they need to perform at the highest level. We look forward to giving fans access to Ariat Texas Rattler’s products in Cavender’s Texas stores.”

The PBR Team Series revolutionizes the sport of bull riding, transforming an individual sport into one in which riders join teams to compete in five-on-five bull riding games for a national championship. In the inaugural 2022 season, eight founding teams will compete: the Arizona Ridge Riders, Austin Gamblers, Carolina Cowboys, Kansas City Outlaws, Missouri Thunder, Nashville Stampede, Oklahoma Freedom, and the Lone Star State’s own Ariat Texas Rattlers. 


The Rattlers are based at the state-of-the-art Dickies Arena and will play their inaugural homestand, Rattler Days, Oct. 7-9. During their first-ever home event, the Rattlers will play the Nashville Stampede on Oct. 7, Carolina Cowboys on Oct. 8, and Austin Gamblers on Oct. 9.

The Rattlers are led by General Manager Mark George and Head Coach and PBR Co-Founder Cody Lambert. The team roster is headlined by standouts Joao Ricardo Vieira, Cody Jesus and Brady Fielder.


Throughout the regular season, each team will compete in 28 head-to-head, five-on-five bull riding games¸ held across 10 events. The team with the highest aggregate score will be the game winner, and ties will be allowed.


Each team will host a three-day homestand, welcoming the seven other teams, while also competing in two neutral site events, beginning with the season-launch event on July 25-26 in Cheyenne, Wyoming. The season will conclude in Las Vegas Nov. 4-6 when the teams will go head-to-head in the PBR Team Series Championship, vying to be crowned the Team Series Champions.


The CBS Television Network, Paramount+, CBS Sports Network or Pluto TV will carry all games played in the 2022 Teams regular season as well as the championship event. PBR RidePass on Pluto TV, is available on desktops, laptops, and mobile devices via, will offer re-airs and on-demand replays of all the action.

With deep roots in the Lone Star State, Cavender’s was founded in 1965 in Pittsburg, Texas, by entrepreneurs James and Pat Cavender. While their initial store sold just three styles of Tony Lama boots, the brand has since gone on to sell millions of pairs of boots and become the fastest growing Western wear chain in America.


To this day, Cavender’s remains a family operated business, run by James and Pat’s sons, Joe, Mike and Clay who oversee the growth, development and day-to-day operations.


The Cavender’s brand is synonymous with providing the best products at affordable prices with excellent customer service. Cavender’s continuously seeks the best in design, style and authentic western craftsmanship for our customers. At Cavender’s you can expect to find just what you’re looking for from friendly folks offering a helping hand because we know you “Don’t Just Wear It, Live It!”


For more information about Ariat Texas Rattlers, visit Rattlers on Facebook, or @TexasRattlers_ on Instagram and Twitter.

About the Ariat Texas Rattlers:

Under the leadership of General Manager, Mark George the Ariat Texas Rattlers, coached by PBR co-founder Cody Lambert, are owned by the Fisher Family, founders of Gap Inc., one of the founding team owners for the launch of the PBR Team Series. Their team will be based in Fort Worth, Texas, competing at Dickies Arena for their inaugural Rattlers Days homestand on October 7-9, the 9th event of the league’s 10-event 2022 PBR Team Series regular season. For decades, the Fisher Family have made investments in footwear and apparel, real estate, and timberland and forest products, and education and sports, including ownership of the Oakland Athletics and San Jose Earthquakes. Through its Ariat brand, the official boot of PBR, the Fisher family have been longtime supporters of PBR. The family is actively involved with a number of philanthropic causes, including SFMOMA, The KIPP Foundation, and UCSF.

About the PBR (Professional Bull Riders) Team Series:

The PBR Team Series is an elite new league that will feature the world’s top bull riders competing on teams in five-on-five bull riding games during an 11-event season beginning in July and culminating in a team championship at T-Mobile Arena in Las Vegas November 4-6.  During the 2022 season, each of the eight teams representing teams in Austin, TX; Fort Worth, TX; Glendale, AZ; Kansas City, MO; Nashville, TN; Oklahoma City, OK; Ridgedale, MO; and Winston-Salem, NC will host a three-day homestand.  There will also be neutral site games in Cheyenne, WY and Anaheim, CA. To determine team rosters, the league held a rider draft on May 23 prior to start of the 2022 season among any bull riders who have declared for the draft during a league eligibility window. The PBR Team Series builds on the existing structure of professional bull riding with the same basic rules for judging and scoring qualified 8-second bull rides. Events will be staged in a tournament-style format with all teams competing in head-to-head matchups against a different opponent each day. Each game will feature five riders per team squaring off against another team. Full team rosters will be comprised of seven riders on the core roster and three practice squad members. The team with the highest aggregate score of qualified rides among its riders will be declared the winner of each game. The event winner will be the team with the most game wins across an event, with a special bonus round designed as a tie-breaker to determine final event standings. All PBR Team Series events will be carried on either the CBS Television Network, streaming live on Paramount+, CBS Sports Network, or RidePass on PlutoTV.